Jen was simply dazzling in a Valentino today for the launch of her signature fragrance.
Two hundred lucky people were able to meet Jen and have their perfume bottles signed.
Don’t forget, Jen will be at Harrods in London to launch her new fragrance “Jennifer Aniston”.
The name Lolavie was being considered but ultimately was dropped in favorer of Jen’s name.
So tomorrow Wednesday July 21 Jen will be at the Harrods Georgian Restaurant on the 4th floor from 1-2pm.
From Harrods, Jen says:
“I wanted this fragrance to be a personal library of scent memories. For example, my love of Night Blooming Jasmine has lasted a lifetime. Growing up in California, I distinctly remember the scent of the Jasmine on summer evenings,”.
The plant, known as ‘Queen of the Night ’, omits a heady and far-reaching scent and flourishes in tropical climates. Such places are close to Jennifer ’s heart and were a significant part of her childhood. Jennifer also recalls her trips to Greece where she cultivated a love of beaches, water and the warmth and solace of the outdoors.
“I consider the scent of the ocean to be one of life’s most uplifting sensual experiences. Noaroma is quite so purifying, humbling and exhilarating. The combination of the salty air and tropical oils reminds me of long sunny days on the beach – pure happiness,” comments Jennifer.
Read more from Harrods
Jen’s Lolavie fragrance will launch exclusively in Harrods in London on Wednesday 21st July 2010 and Jennifer will personally be signing bottles for customers in Harrods Georgian Restaurant
[on the 4th floor] from 1-2pm on Weds 21st July.
Update: word is the name will be “Jennifer Aniston” not Lolavie.
Update: Mon, Jul 19, 2010: Gossip Cop has confirmed the perfume name is “Jennifer Aniston”, not Lolavie.
David Lipman designed the bottle and said ( it has ) “the flow of a Frank Gehry building combined with the fluidity and organic form of a cresting wave.”
“Translating Jennifer’s vision and her life into one of the most sensory experiences is a wonderful project. Her clarity and passions lend themselves so naturally to a fragrance.
I think together we have created something unique and intoxicating that is truly impactful,” said David Lipman.
“Jennifer showed clear vision for the fragrance from the outset. Her references evoke her love of the natural world and the fragrance celebrates her as an intelligent, natural beauty whose strength and elegance are unparalleled. It was a pleasure to work with her on this beautiful fragrance,” said Leon Falic.
The Lolavie fragrance is supported by a campaign created by David Lipman and shot by Mario Sorrenti.
Read more at bassnotes fragrance
Jen has begun the launch of her latest project, with Lolavie perfume.
“It’s a non-perfume perfume. Sexy and clean. Floral, but not too flowery… I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”
Jen was approached by Leon Falic to help create the fragrance.
Distribution dates for the U.S. have not been finalized yet, though a 50ml bottle at Harrods will cost the equivalent of $47, and an 85ml bottle priced at roughly $62.
Read more at The Stylist