Jen has begun the launch of her latest project, with Lolavie perfume.

“It’s a non-perfume perfume. Sexy and clean. Floral, but not too flowery… I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”

Photo by: Mario Sorrenti

Jen was approached by Leon Falic to help create the fragrance.

Distribution dates for the U.S. have not been finalized yet, though a 50ml bottle at Harrods will cost the equivalent of $47, and an 85ml bottle priced at roughly $62.

Read more at The Stylist